The Little RED Book of Selling is NOT just about how to make a sale. It's about how to make sales FOREVER! How to read this book. How to implement these. The book says that salespeople should develop themselves in all directions as crazy. book is more like how to succeed in life than just to do sales. =) well. of. The Little Red Book of Selling. By Jeffrey Gitomer. “Why do people buy?” is a thousand times more important than “How do I sell?” 1. I like my sales rep. Liking is.
- Excerpt Little Red Book of Selling V-Book Launch
- Little Red Book of Selling: 12.5 Principles of Sales Greatness
- 6 Sales Lessons I Learned From Jeffrey Gitomer
- 3 Sales Lessons from The Little Red Book of Selling
- Little Red Book of Selling: 12.5 Principles of Sales Greatness: How to Make Sales Forever
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Excerpt Little Red Book of Selling V-Book Launch
I know if I improved my sales skills, my business would grow. Here are three of his principles that resonated with me:. Only value and relationship building can create that.
The more value you give away freely, the higher the perceived value will be of what you are selling. Become known as a resource, not a salesperson. Your value is lined to your knowledge and your willingness to help others. One of my rookie mistakes in selling was trying to compete solely on price.
Little Red Book of Selling: 12.5 Principles of Sales Greatness
I was meeting with a potential customer about a new website and I asked him about his budget. In the excitement of the moment, I quickly responded that I could beat that price. First of all, the quality of website and the service we offered was a higher value.
Second of all, I had a relationship with this person he was a friend. My price should have reflected those things.
6 Sales Lessons I Learned From Jeffrey Gitomer
While doing that project was a valuable experience, I would have done things differently. While the quality of our product and service has improved greatly in our first two years of business, it has not increased 10 times.
The price difference represents a better understanding of what our customers value.
3 Sales Lessons from The Little Red Book of Selling
Gitomer says that failing to ask good questions is a major weakness of every salesperson. Good questions engage customers. Good questions make customers think. If you can guide your customers and let them make their own decisions, the rest is easy.
As a customer, I hate a hard sell. At the end of the conversation he gave me a hard sell on his online SEO course.
The reason he told me for the one-day incentive was that he only wanted decisive people in his class. What I thought in my head was he was actually looking to get impulsive people into his class.
Little Red Book of Selling: 12.5 Principles of Sales Greatness: How to Make Sales Forever
When a salesperson is trying to pressure or push me into buying something, then I feel like he or she is trying to trick me. I hate that feeling. If you truly believe in the value of your product, then all you need to do is communicate it accurately to your prospective customer and let them make their own decision. Risk is a hurdle that all buyers have to get over.
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This principle makes sense, yet it is something that I have yet to thoroughly think through and implement in my sales process. Principle 7: Engage me and you can make me convince myself. We'd love to hear from you! Contact us and we can discuss how your business can grow.